Who We Are

About Us

VALUYOUM is a privately owned advisory firm with offices in the USA, Saudi Arabia, and Egypt. We help owners and investors protect and grow the value of their assets across hospitality, economics, technology, people, and markets.

The Story

We are building our own hospitality brand and partnering with established names in Europe and the USA on co-branded ventures that add value across destinations.

Our work spans commercial strategy, operations, talent development, and financial performance, all delivered with full compliance.

Every engagement starts with economic and market analysis to protect returns and improve performance. Our goal is a genuine win for both brands and owners, measured in results and lasting relationships.

What Drives Us

Our Purpose

Our Vision

To be the partner investors, developers, and companies trust most.

We work toward a future where every asset reaches its full potential. By combining operational know-how, economic analysis, and technology, and by building strong teams, we help create lasting value across the industries we serve.

Our Mission

To protect and grow institutional investments through the VYM framework.

We act as the professional bridge between owners and operational success. Through the VYM framework we combine financial feasibility, modern technology, and talent development. Backed by VYMSTATS economic data and HEEGA market insights, we turn capital into long-term, sustainable value.

The VYM Framework

Protect

Safeguarding owner investments through stewardship and governance.

Optimize

Maximizing asset performance with data-driven economic analysis and feasibility.

Innovate

Deploying smart technology ecosystems that increase efficiency and reduce costs.

Develop

Building strong teams through skilled recruitment and talent development.

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About Our Team

Mohamed Salah

IT & Digital Director

A technology-driven leader responsible for Valuyoum's digital transformation and IT infrastructure. Specializing in building modern web platforms, data systems, and digital solutions that power the company's operations and online presence across multiple markets.

Magdy Metwally

Chief Executive Officer

A senior executive with more than 30 years at Hilton Worldwide, where he held a range of leadership roles across the business. Recognized as a top performer and backed by strong academic and professional credentials.

Merna Magdy

Economy & Data Analyst

An analytical professional focused on tourism economy research and market intelligence. Responsible for producing the economic statistics, feasibility studies, and data-driven insights that support Valuyoum's VYMSTATS platform and guide strategic investment decisions.

Partnerships

Superhost Hotels International

Joint Venture - International Partner

Superhost is a global hotel brand operating across Europe, the Middle East, the Gulf, and Asia. Its international expansion begins with landmark locations including Makkah and Madinah. The brand is focused on guest loyalty, owner trust, and profitable growth as it builds recognition with the industry and investors.

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